For the past decade, Wikstrom has conducted the seminal market research for the Utah ski/snowboard industry. This survey-based research is the basis for the international and national marketing campaigns of this major sector of Utah’s economy. We have completed numerous other market surveys for ski resorts, chambers of commerce, local governments, convention centers and cities.

We also evaluate the economic impact of the skiing and snowboarding industry on Utah’s economy. Wikstrom has evaluated the economic impact of tourism on Park City and the impact of major tourism events such as the Sundance Film Festival, the Park City Arts Festival, and the Park City Jazz Festival.

Wikstrom has prepared tourism master plans for cities and counties, the Flaming Gorge National Recreation Area, state parks in New Mexico and Utah.

We have developed lodging feasibility studies and market analyses for resorts and hotels in Colorado, Utah, Arizona, New Mexico, Florida, Texas, California and Hawaii.

Tourism

=Convention Center
Feasibility

=Ski/Snowboard
Industry Market
Research

=Industry Economic
Impact

=Lodging Feasibility

=Special Events

=Fiscal Impacts

=Recreation Master
Plans